CONTENT OF MY FIRST COMMERCIAL FEATURE

As a student studying journalism, I’m involved in the working sphere of a journalist. I have create my own mobile online journalism, radio sessions, content creation and writing.

I will be sharing a commercial feature I wrote for a company. Read it through, who knows? I could be hired through this platform.

BUY LOCAL, BUY FRESH.

Figure 1: LOVE IRISH FOOD

Local or home-grown fruits and salad is now a mainstream trend, with more and more people seeking out fresh and local options for produce and other foods. Restaurants and local retailers are sourcing locally grown ingredients, often using the term farm-to-table. Everyone has the right to access good quality local food and the right to make a living from the land in dignity. This means that we need to support local food producers and retailers. We need to stimulate local production of food and the revival of rural economic activity based around primary food production.

A major example of a local food producer is Keelings. Keelings is a family owned Irish company. Our family’s expertise in growing dates back to 1926 when we established our farm and in the 1930s, we began growing fruits & salads and supplying them to the local Dublin markets.

Figure 2: LOVE IRISH FOOD

With such a long history of growing, we like to think we know a thing or two about fruit and salad. We look forward to sharing our knowledge, passion and love for healthy produce which are locally planted and grown in Ireland with you & your family.

But what is “local” food? How big of an impact does eating local food have on your health and the planet? And why is it important to know more about where your food comes from?

Most of the food we consume in Ireland is not only being transported long distances to our plates but what goes into our food and who produces it is hidden from us. Eating locally can be beneficial to both the environment and your health, and in putting your Euros into supporting the local community and farmers directly.

There are different reasons to consume local food, firstly, locally grown produce is fresher and tastier. This freshness not only affects the taste of your food, but the nutritional value. Locally grown fruits and vegetables are often allowed longer to ripen, because they do not have to be “rugged” or to stand up to the rigors of shipping, and so can be handled less.  (You are going to be getting peaches so ripe that they fall apart as you eat them).

Eating local means supporting farmers and producers. By buying locally grown food you’ll be strengthening your community by investing your food Euro close to home. Nohoval-based farmer Alan Jagoe, who is chairman of Agri Aware, said in regard to the Agri Aware Campaign which aims at advocating the importance of buying locally made produce: “Buying local and buying Irish means supporting the farmers, who work tirelessly to produce food for both the 4.8 million people living in Ireland and 50 million across the globe.”

“Money that is spent locally is put back into the communities and wider economies of Ireland, harnessing the magic of the many small towns and villages that make our Irish countryside so unique and homely.”

Buying local food keeps us in touch with the seasons. By eating with the seasons, we are eating foods when they are at their most flavoursome, are the most abundant, and the least expensive.

Buying locally grown food allows us to know more of its story. Whether it’s the farmer who brings local apples to market or the baker who makes local bread, knowing part of the story about your food is such a powerful part of enjoying a meal.

Buying local food is investing in the future. If foods are transported from long distances, it will be dependent on the artificially low energy prices that come with ‘cheap oil’. This will not last forever. World oil production has already peaked, according to some estimates, and while demand for energy continues to grow, supply will soon start dwindling, sending the price of energy (and food) through the roof. Why wait to re-evaluate our food systems when we are forced to, when we can start to build resilient local economies now by supporting energy efficient agricultural methods, like smaller-scale organic agriculture, and local production?

At Keelings, we ‘Love to grow’ and we’d love to get you growing too. We are passionate about what we do, and we want your family to share our passion for fresh fruits of outstanding quality.

Published by fadepitan

a phonegraphy and fashion enthusiast

Leave a comment

Design a site like this with WordPress.com
Get started